and how accountants can leverage them to be trusted advisors.
by hitendra patil
pransform inc.
it’s said that accountants are the trusted advisors of their clients. but in reality it’s a myth – as far as business owner clients are concerned.
peer groups, associations, similar business owners, people from the same industry … entrepreneurs don’t listen to anyone else who has not “been there, done that.” they may hear. but they rarely listen.
more on the entrepreneurial accountant: 8 seconds into the future: meet generation z • 5 reasons gen y will make or break your firm • 3 ways amazon’s new fire phone hints at the future of accounting • the 8 traits creating the firm of the future today • get more done, make more money: stop doing these 17 things • what shopping habits reveal about accounting clients • create your “not-to-do’s” list • irs bitcoin rule: 5 things accountants need to know • tax season tips: train your brain to focus • what the bitcoin phenomenon means for accountants • overcoming your clients’ worst fears • 5 tech tips for reigniting growth • a case study in using linkedin • accountants and six fundamental human needs • client satisfaction starts with ‘likeability’ • why accounting? your clients want to know • what’s next: predictive accounting
after talking to several business owners about what they expect from their accountants, we figured out six key insights into how entrepreneurs think.
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